About
French
Sparking Waves
Coaching & Consulting
Sparking Waves of Growth, Creativity & Sustainable Performance for Leaders & Teams in the High Tech & Gaming Industry
We help startups and creative leaders build resilient, aligned, and innovative teams to thrive under uncertainty.
I’m Mouna Ferré, founder of Sparking Waves.
After 20+ years leading creative teams at Activision Blizzard, Take-Two, Scopely, and more. I now help startups and leaders thrive under pressure. I’ve been where you are — scaling teams, navigating uncertainty, and driving creativity at speed.

This is why I’ve assembled a team of experts combining deep industry experience with professional coaching expertise, so we can help leaders thrive with confidence.
Strategic Support for Leaders & Teams
Startup Program
For fast-growing startups facing uncertainty, pressure to innovate, and team misalignment.

A modular journey that builds resilience, adaptability, ownership, and creativity in your teams — so your company can grow without losing performance or cohesion.
To find out more, click here:
Leadership & Team Coaching
For leaders and teams who want clarity, cohesion, and sustainable performance.
Tailored coaching and workshops to strengthen collaboration, unlock leadership potential, and create high-performing team cultures.
To find out more, click here:
Creative Consulting
For organizations seeking to enhance creative processes and cross-regional collaboration.
Audits, advisory, and hands-on support to help creative and product teams align, innovate, and thrive under pressure.
To find out more, click here:
"We can't solve problems by using the same kind of thinking we used when we created them." Albert Einstein
A team of Experts
A team of certified coaches with hands-on experience in gaming, tech, and creative industries. We speak your language and know your challenges from the inside.
"I help creative leaders and teams thrive with clarity, confidence, and collaborative strength."
Mouna Ferré
Founder of Sparking Waves · Leadership & Team Coach
As a certified professional coach and a former VP Creative, Mouna commands over two decades of dynamic experience, having masterfully led and inspired creative teams across the fiercely innovative gaming industry, including powerhouses like Activision Blizzard, Take-Two, and Scopely.
"Common sense is often not common practice. I can help you make that next step. Putting theory into action is my passion!
Jan Becker
Leadership Development Specialist and Coach.
As a Certified Coach and Leadership Development Expert, Jan brings over 15 years of transformative experience, empowering teams and leaders across the gaming and technology industries. His impressive track record includes collaborations with industry giants like Blizzard Entertainment, King, LetGo, Stripe, Ubisoft, and many others.
"Make your greatest achievements a consequence of your tiniest actions with the Big Three framework!"
Benedikt Oehmen
Coach to the Geeks: Leadership &
People Development
Benedikt is a certified coach, author, and visionary leader in leadership coaching, with over two decades of transformative experience from the gaming industry. His unique 'Kind, Present, and Open' philosophy has empowered teams and driven success for industry giants like Blizzard Entertainment and for a multitude of startups' employees.
Recent Publications

01:51

YouTube

Why Vision Matters - A Short Story by Mouna Ferré

Most leaders think they communicate a vision but, do they? Simon Sinek has made "𝙎𝙩𝙖𝙧𝙩 𝙬𝙞𝙩𝙝 𝙒𝙝𝙮" famous, yet in reality, many leaders focus on 𝘄𝗵𝗮𝘁 𝗻𝗲𝗲𝗱𝘀 𝘁𝗼 𝗴𝗲𝘁 𝗱𝗼𝗻𝗲 rather than 𝘄𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀. This video illustrates a story I’ve shared with many teams I have led. It shows that even 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗯𝗼𝗿𝗶𝗻𝗴 𝘁𝗮𝘀𝗸𝘀 𝗰𝗮𝗻 𝗯𝗲𝗰𝗼𝗺𝗲 𝗲𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗰𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗻𝗴 𝘁𝗼 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘄𝗮𝘆

LinkedInEditors

Why Difficult Team Dynamics Usually Aren't Personal (And What to Do About It)

Have you ever left a meeting feeling like your input was dismissed, or that your expertise just wasn’t trusted? That uncomfortable feeling often has little to do with you personally and more to do with the team dynamic around you. When a team isn’t clicking, it’s tempting to focus on individuals.

LinkedInEditors

7 Ingredients for Transformational Leadership in Gaming & Tech

In the dynamic worlds of gaming and tech, leadership isn’t just about managing, it’s about inspiring lasting change. Transformational leadership, as defined by Tichy and Devana in their influential work The Transformational Leader (1986), is what sets apart leaders who can adapt and thrive in fast-p

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YouTube

Changing Winds – A Leadership Story About Navigating Change by Mouna Ferre

Changing Winds – A Leadership Story About Navigating Change How do you lead when everything around you shifts? In this short illustrated story, I explore a question every leader faces sooner or later: when the winds change, will you resist… or adjust your sails? As a former VP Creative in top global gaming companies, I’ve led through high-stakes moments, fast-paced growth, and complex transitions. Today, I coach and advise leaders and creative teams to embrace change with clarity, confidence,

01:05

YouTube

A story about creativity inspired by Improv - by Mouna Ferré

"𝐘𝐞𝐬, 𝐚𝐧𝐝…" 𝐚 𝐦𝐢𝐧𝐝𝐬𝐞𝐭 𝐭𝐡𝐚𝐭 𝐟𝐮𝐞𝐥𝐬 𝐦𝐨𝐦𝐞𝐧𝐭𝐮𝐦. In high‑growth, fast‑paced teams and industries like tech and entertainment, swapping “Yes, but…” for “Yes, and…” can be the catalyst for strong creative collaboration rather than endless friction. It also marks the shift from scattered individual ideas to powerful, group‑born innovation. 𝖳𝗁𝗂𝗌 𝗇𝖾𝗐 𝖲𝗉𝖺𝗋𝗄𝗂𝗇𝗀 𝖶𝖺𝗏𝖾𝗌 𝗏𝗂𝖽𝖾𝗈 𝗍𝖾𝗅𝗅𝗌 you an improv 𝗌𝗍𝗈𝗋𝗒 𝗐𝗂𝗍𝗁 𝖺 𝗆𝖾𝗍𝖺𝗉𝗁𝗈𝗋 𝗍𝗁𝖺𝗍 𝗆𝗂�

Quotes From The Industry
Source: Linkedin
Eric Chauveau,
CMO at Mainframe Industries
"Mouna possesses a rare blend of creativity, hard production skills, relentless energy and attention to details that allowed her to handle successfully any project we would throw her way. As importantly, she was able to infuse this mindset around her."
Francesca Forgach,
VP Marketing, at ATMTA Inc.
"It was such a pleasure working with Mouna, both at Blizzard and at Scopely! Mouna is the warmest and most collaborative people I have worked with…. Mouna knows her craft inside and out, is a great leader, and made Flamed, Scopely In-house Creative Agency, what it is today."
Salva Gimenez,
Sr Creative Director at Scopely Games
"Mouna is an inspiring leader who fosters a culture of innovation and creativity, empowering teams to push boundaries.… Mouna’s strategic vision and people-first approach made a lasting impact on our team and the company.
Cedric Galin,
VP Support Services at Mangopay
"One of the things that stands out most about Mouna is her ability to work effectively both independently and at the head of a team. She has this incredible capacity to unite people within a team and around a project, an idea or a strategy."
Let's Transform Your Journey Together
1. Schedule a Consultation
I offer a 30-minute discovery call to discuss your unique challenges.
2. Tailored Programs
Receive a customized plan: Diagnosis and/or Coaching and/or Workshops, designed for your specific goals and company needs.
3. Measurable Results
Track progress with SMART goals and regular assessments throughout the coaching & consulting program.
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