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SPARKING-WAVES LEADERSHIP LAB

Helping gaming and tech teams stay effective, creative, and aligned through an industry in transition.

When priorities shift, teams get smaller, leaders change, and AI reshapes the way work gets done, how teams work together matters more than ever.

The Reality Gaming & Tech Teams Are Navigating

1

Doing more with less

Smaller teams, broader responsibilities, tighter resources. For many studios, the priority has shifted from simply growing headcount to making smaller teams more effective, without compromising quality or creativity.

2

Operating under constant uncertainty

Budget shifts, reorgs, changing priorities, and new tools reshaping who does what and how decisions get made.

3

Keeping creativity alive under pressure

The question isn't just "how do we innovate" anymore. It's how teams stay creative when the pressure to deliver, cut costs, and adapt has never been higher.

4

Rebuilding alignment and trust after change

After a reorg or a wave of layoffs, people don't always know what's expected, who owns what, or where the team is actually going.

Why This Matters Now

Miscommunication, unclear roles, and the pressure to deliver without the right support are usually what slows execution down, and today's industry backdrop leaves teams with even less room to absorb it.

Creativity drops by up to 45% in high-pressure, low-psychological-safety environments. Exactly the conditions many gaming & tech companies face today.

Harvard Business Review, 2020


Leadership has emerged as the industry's most sought-after future skill, ahead of technical programming. As teams get leaner and organisations keep navigating uncertainty, the ability to create clarity, ownership, and alignment becomes a real competitive advantage.

gamescom dev Speaker Survey, 2026

28% of games industry professionals were laid off in the past two years, and half say their employer has conducted layoffs in the last 12 months alone.

GDC State of the Game Industry, 2026


52% of industry professionals now believe generative AI is having a negative impact on the industry, up from 30% last year and 18% the year before.

GDC State of the Game Industry, 2026

We are addressing those Challenges via
4 Strategic Pillars

1

Ownership

Help teams take initiative and move fast, especially when resources are tighter and structures are in flux.

2

Adaptability

Help people and teams stay resourceful, resilient, and effective when priorities, structures, and ways of working change.

3

Creativity

Unlock team potential for collaborative innovation and creative problem-solving, even when teams are leaner and timelines tighter.

4

Alignment

Foster trust and synergy across teams, the foundation that holds when priorities and structures keep changing.

Each program can stand alone or be mixed and matched to create an integrated journey that addresses what your team is facing.

A Modular Leadership Journey

We don’t start with a predefined workshop. We start with the challenge, then build the right team journey around it.

  • A reorg that’s changed roles.
  • A team that’s shrunk but not the expectations.
  • Creative decisions stuck in friction.



OWNERSHIP

ADAPTABILITY

CREATIVITY

ALIGNMENT

Beyond the Core Leadership Lab

ASYNC · Gaming Business E-Learning


Our e-learning courses help gaming professionals build the business understanding they need to make better decisions. Practical and designed for busy teams, they can be completed asynchronously, at their own pace.


A team of Experts

A team of certified coaches with hands-on experience in gaming, tech, and creative industries. We speak your language and know your challenges from the inside.

Mouna Ferré

Founder of Sparking Waves · Leadership & Team Coach

Certified professional coach and former VP Creative with two decades leading creative teams in the gaming industry for giant companies such as Blizzard, Take-Two and Scopely.

Jan Becker

Leadership Development Specialist and Coach.

Certified Coach and Leadership Development Expert with over 15 years empowering teams and leaders in gaming and technology (Blizzard Entertainment, King, Stripe, Ubisoft).

Benedikt Oehmen

Coach to the Geeks: Leadership & People Development

Certified coach, author, and visionary leader with two decades of experience from the gaming industry (Blizzard Entertainment and a wide range of startups).

Warner De Jong

AI Machine Learning Engineer & Innovation Coach

Expert in AI and coaching, blending technical and human aspects to elevate performance for Global Fortune 500 companies and high-performing tech teams.

Related Publications

01:18

YouTube

Startup program intro by Mouna Ferré

Welcome to Sparking Waves — a space dedicated to helping startups in gaming and tech grow without losing their creative spark. I’m Mouna Ferré, an ICF-certified coach and former VP Creative. After years of leading teams through uncertainty, pressure, and constant change, I realized how few programs truly spoke the language of startups. So I built one. Here, you’ll find short videos, insights, and stories designed to help founders and creative leaders: - Navigate uncertainty and team pressure -

01:51

YouTube

Why Vision Matters - A Short Story by Mouna Ferré

Most leaders think they communicate a vision but, do they? Simon Sinek has made "𝙎𝙩𝙖𝙧𝙩 𝙬𝙞𝙩𝙝 𝙒𝙝𝙮" famous, yet in reality, many leaders focus on 𝘄𝗵𝗮𝘁 𝗻𝗲𝗲𝗱𝘀 𝘁𝗼 𝗴𝗲𝘁 𝗱𝗼𝗻𝗲 rather than 𝘄𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀. This video illustrates a story I’ve shared with many teams I have led. It shows that even 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗯𝗼𝗿𝗶𝗻𝗴 𝘁𝗮𝘀𝗸𝘀 𝗰𝗮𝗻 𝗯𝗲𝗰𝗼𝗺𝗲 𝗲𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗰𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗻𝗴 𝘁𝗼 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘄𝗮𝘆

01:06

YouTube

Changing Winds – A Leadership Story About Navigating Change by Mouna Ferre

Changing Winds – A Leadership Story About Navigating Change How do you lead when everything around you shifts? In this short illustrated story, I explore a question every leader faces sooner or later: when the winds change, will you resist… or adjust your sails? As a former VP Creative in top global gaming companies, I’ve led through high-stakes moments, fast-paced growth, and complex transitions. Today, I coach and advise leaders and creative teams to embrace change with clarity, confidence,

01:05

YouTube

A story about creativity inspired by Improv - by Mouna Ferré

"𝐘𝐞𝐬, 𝐚𝐧𝐝…" 𝐚 𝐦𝐢𝐧𝐝𝐬𝐞𝐭 𝐭𝐡𝐚𝐭 𝐟𝐮𝐞𝐥𝐬 𝐦𝐨𝐦𝐞𝐧𝐭𝐮𝐦. In high‑growth, fast‑paced teams and industries like tech and entertainment, swapping “Yes, but…” for “Yes, and…” can be the catalyst for strong creative collaboration rather than endless friction. It also marks the shift from scattered individual ideas to powerful, group‑born innovation. 𝖳𝗁𝗂𝗌 𝗇𝖾𝗐 𝖲𝗉𝖺𝗋𝗄𝗂𝗇𝗀 𝖶𝖺𝗏𝖾𝗌 𝗏𝗂𝖽𝖾𝗈 𝗍𝖾𝗅𝗅𝗌 you an improv 𝗌𝗍𝗈𝗋𝗒 𝗐𝗂𝗍𝗁 𝖺 𝗆𝖾𝗍𝖺𝗉𝗁𝗈𝗋 𝗍𝗁𝖺𝗍 𝗆𝗂�

Quotes From The Industry

Source: Linkedin

Brendan Fagan,
Lead Animator at Blizzard

"What sets Mouna apart is her ability to challenge your assumptions while maintaining genuine empathy. She doesn’t offer cookie-cutter advice; instead, she tailors her coaching to the real context you're facing, helping you build skills that are both practical and powerful."


Salva Gimenez,
Sr Creative Director at Scopely Games

"Mouna is an inspiring leader who fosters a culture of innovation and creativity, empowering teams to push boundaries.… Mouna’s strategic vision and people-first approach made a lasting impact on our team and the company."

Francesca Forgach,
VP Marketing, at ATMTA Inc.

"It was such a pleasure working with Mouna, both at Blizzard and at Scopely! Mouna is the warmest and most collaborative people I have worked with…. Mouna knows her craft inside and out, is a great leader, and made Flamed, Scopely In-house Creative Agency, what it is today."

Eric Chauveau,
CMO at Mainframe Industries

"Mouna possesses a rare blend of creativity, hard production skills, relentless energy and attention to details that allowed her to handle successfully any project we would throw her way. As importantly, she was able to infuse this mindset around her."

Let's Transform Your Journey Together

1. Schedule a Consultation

I offer a 30-minute discovery call to discuss your unique challenges.

2. Tailored Programs

Receive a customized plan: Diagnosis and/or Coaching and/or Workshops, designed for your specific goals and company needs.

3. Measurable Results

Track progress with SMART goals and regular assessments throughout the coaching & consulting program.

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