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SPARKING-WAVES LEADERSHIP LAB
Supporting gaming and tech companies navigating uncertainty and pressure to innovate, by creating the conditions for resilience, adaptability, collaboration, and creativity to thrive.
Today Tech & Gaming Compaface 4 recurring challenges
1
Growing without the structures needed
to handle shifts, changes, or restructures smoothly
2
Operating under constant uncertainty
budget shifts, reorgs, changing priorities
3
Intense pressure to innovate
and deliver creative solutions continuously
4
People misalignment, tensions, and burnout
are common in high-growth environments
The Hidden Cost of Unaddressed Team Dynamics
Startups rarely struggle because of a weak vision — they struggle when execution is slowed by miscommunication, unclear roles, or the pressure to deliver without the right support.
Key Stats That Matter:
65% of companies cite people-related issues as a top reason for failure (such as team dynamics, leadership gaps, and miscommunication).
(CB Insights, 2021)
75% of startup employees report feeling overwhelmed or directionless due to fast-changing priorities and unclear expectations.
(Harvard Business Review, 2022)
Poor communication and misalignment cost businesses $420K per year in lost productivity — even in small teams.
(SHRM, 2023)
Creativity drops by up to 45% in high-pressure, low-psychological-safety environments. Exactly the conditions many gaming & tech companies face
(Harvard Business Review, 2020)
We are addressing those Challenges via
4 Strategic Pillars
1
Ownership
Help teams adopt a builder mindset, take initiative, and move fast without waiting for permission.
2
Adaptability
Strengthen the ability to pivot, navigate stress, stay resourceful in uncertainty, and build readiness for future challenges.
3
Creativity
Unlock team potential for collaborative innovation and creative problem-solving in real business challenges.
4
Alignement
Foster synergy, teamwork, and positive environment, a strong foundation to any successful collaboration.
Each program can stand alone or be mixed and matched to create an integrated journey that addresses your recurring challenges.
A team of Experts
A team of certified coaches with hands-on experience in gaming, tech, and creative industries. We speak your language and know your challenges from the inside.
Mouna Ferré
Founder of Sparking Waves · Leadership & Team Coach
Certified professional coach and former VP Creative with two decades leading creative teams in the gaming industry for giant companies such as Blizzard, Take-Two and Scopely.
Jan Becker
Leadership Development Specialist and Coach.
Certified Coach and Leadership Development Expert with over 15 years empowering teams and leaders in gaming and technology (Blizzard Entertainment, King, Stripe, Ubisoft).
Benedikt Oehmen
Coach to the Geeks: Leadership & People Development
Certified coach, author, and visionary leader with two decades of experience from the gaming industry (Blizzard Entertainment and a wide range of startups).
Warner De Jong
AI Machine Learning Engineer & Innovation Coach
Expert in AI and coaching, blending technical and human aspects to elevate performance for Global Fortune 500 companies and high-performing tech teams.
Samples of Modular Leadership Coaching Journeys
A flexible journey to equip fast-moving teams with the mindset, tools, and collaborative habits needed to thrive in uncertainty.
All Modules can be mixed and matched to create your ideal transformation journey.
EXPERT
ESSENTIAL

Pricing vary between 1500-3000€HT per module depending on size of groups, number of modules booked and location (remote/on-site). Request a customised quote.
Beyond the Core: Additional Specialized Training Modules
Our additional modules help managers and leaders apply their learning directly to day-to-day challenges and take them one step further:
Manager Toolbox (Ownership Pillar)
Master essential management frameworks like SMART goals, SWOT Analysis, and RACI to enhance effectiveness and strategic planning.
Understanding Communication Behaviors & Types (Alignment Pillar)
Develop critical communication skills by exploring various behaviors and types, leading to clearer, more impactful interactions.
Creative Marketing Essentials for Game Launches (Creativity Pillar)
Discover how smart marketing, strong branding, and creative collaboration drive a game’s success—from impactful key art to the power of licensed IPs.
Modules to come very soon!
Change Management Course (Adaptability Pillar)
Equip leaders with strategies to navigate organizational change, minimize resistance, and ensure successful transitions.
AI Playbook (Adaptability Pillar)
Identify opportunities and leverage emerging AI technologies to streamline operations, drive innovation, and gain a competitive edge.
Related Publications

01:18

YouTube

Startup program intro by Mouna Ferré

Welcome to Sparking Waves — a space dedicated to helping startups in gaming and tech grow without losing their creative spark. I’m Mouna Ferré, an ICF-certified coach and former VP Creative. After years of leading teams through uncertainty, pressure, and constant change, I realized how few programs truly spoke the language of startups. So I built one. Here, you’ll find short videos, insights, and stories designed to help founders and creative leaders: - Navigate uncertainty and team pressure -

01:51

YouTube

Why Vision Matters - A Short Story by Mouna Ferré

Most leaders think they communicate a vision but, do they? Simon Sinek has made "𝙎𝙩𝙖𝙧𝙩 𝙬𝙞𝙩𝙝 𝙒𝙝𝙮" famous, yet in reality, many leaders focus on 𝘄𝗵𝗮𝘁 𝗻𝗲𝗲𝗱𝘀 𝘁𝗼 𝗴𝗲𝘁 𝗱𝗼𝗻𝗲 rather than 𝘄𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀. This video illustrates a story I’ve shared with many teams I have led. It shows that even 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗯𝗼𝗿𝗶𝗻𝗴 𝘁𝗮𝘀𝗸𝘀 𝗰𝗮𝗻 𝗯𝗲𝗰𝗼𝗺𝗲 𝗲𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗰𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗻𝗴 𝘁𝗼 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘄𝗮𝘆

01:06

YouTube

Changing Winds – A Leadership Story About Navigating Change by Mouna Ferre

Changing Winds – A Leadership Story About Navigating Change How do you lead when everything around you shifts? In this short illustrated story, I explore a question every leader faces sooner or later: when the winds change, will you resist… or adjust your sails? As a former VP Creative in top global gaming companies, I’ve led through high-stakes moments, fast-paced growth, and complex transitions. Today, I coach and advise leaders and creative teams to embrace change with clarity, confidence,

01:05

YouTube

A story about creativity inspired by Improv - by Mouna Ferré

"𝐘𝐞𝐬, 𝐚𝐧𝐝…" 𝐚 𝐦𝐢𝐧𝐝𝐬𝐞𝐭 𝐭𝐡𝐚𝐭 𝐟𝐮𝐞𝐥𝐬 𝐦𝐨𝐦𝐞𝐧𝐭𝐮𝐦. In high‑growth, fast‑paced teams and industries like tech and entertainment, swapping “Yes, but…” for “Yes, and…” can be the catalyst for strong creative collaboration rather than endless friction. It also marks the shift from scattered individual ideas to powerful, group‑born innovation. 𝖳𝗁𝗂𝗌 𝗇𝖾𝗐 𝖲𝗉𝖺𝗋𝗄𝗂𝗇𝗀 𝖶𝖺𝗏𝖾𝗌 𝗏𝗂𝖽𝖾𝗈 𝗍𝖾𝗅𝗅𝗌 you an improv 𝗌𝗍𝗈𝗋𝗒 𝗐𝗂𝗍𝗁 𝖺 𝗆𝖾𝗍𝖺𝗉𝗁𝗈𝗋 𝗍𝗁𝖺𝗍 𝗆𝗂�

Let's Transform Your Journey Together
1. Schedule a Consultation
I offer a 30-minute discovery call to discuss your unique challenges.
2. Tailored Programs
Receive a customized plan (Diagnosis and/or Coaching and/or Workshops) designed for your specific goals and company needs.
3. Measurable Results
Track progress with SMART goals and regular assessments throughout our coaching programs.
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