STARTUP PROGRAM

SPARKING-WAVES STARTUP PROGRAM
Supporting gaming and tech startups navigating uncertainty and pressure to innovate, by creating the conditions for resilience, adaptability, collaboration, and creativity to thrive.
Today Startups face 
4 recurring challenges
1
Growing fast without the structure or experience
to scale smoothly
2
Operating under constant uncertainty
budget shifts, reorgs, changing priorities
3
Intense pressure to innovate
and deliver creative solutions continuously
4
People misalignment, tensions, and burnout
are common in high-growth environments
The Hidden Cost of Unaddressed Team Dynamics
Startups rarely struggle because of a weak vision — they struggle when execution is slowed by miscommunication, unclear roles, or the pressure to deliver without the right support.
Key Stats That Matter:
65% of startups cite people-related issues as a top reason for failure (such as team dynamics, leadership gaps, and miscommunication).
(CB Insights, 2021)
75% of startup employees report feeling overwhelmed or directionless due to fast-changing priorities and unclear expectations.
(Harvard Business Review, 2022)
Poor communication and misalignment cost businesses $420K per year in lost productivity — even in small teams.
(SHRM, 2023)
Creativity drops by up to 45% in high-pressure, low-psychological-safety environments — exactly the conditions many fast-scaling startups face
(Harvard Business Review, 2020)
We are addressing those Challenges via 
4 Strategic Pillars
1
Ownership
Help teams adopt a builder mindset, take initiative, and move fast without waiting for permission.
2
Adaptability
Strengthen the ability to pivot, navigate stress, and stay resourceful in uncertainty.
3
Creativity
Unlock team potential for innovation in real business challenges.
4
Alignement
Foster synergy, teamwork, and positive environment, a strong foundation to any successful collaboration.
Each program can stand alone or be mixed and matched to create an integrated journey that addresses your recurring challenges.
> Sample of Customisable Modules
> Receive a Custom Proposal
A team of Experts
A team of certified coaches with hands-on experience in gaming, tech, and creative industries. 
We speak your language and know your challenges from the inside.
"I help creative leaders and teams thrive with clarity, confidence, and collaborative strength."
Mouna Ferré
Founder of Sparking Waves · Leadership & Team Coach
As a certified professional coach and a former VP Creative, Mouna commands over two decades of dynamic experience, having masterfully led and inspired creative teams across the fiercely innovative gaming industry, including powerhouses like Activision Blizzard, Take-Two, and Scopely.
"Common sense is often not common practice. I can help you make that next step. Putting theory into action is my passion!
Jan Becker
Leadership Development Specialist and Coach.
As a Certified Coach and Leadership Development Expert, Jan brings over 15 years of transformative experience, empowering teams and leaders across the gaming and technology industries. His impressive track record includes collaborations with industry giants like Blizzard, King, LetGo, Stripe, Ubisoft, and many others.
"Make your greatest achievements a consequence of your tiniest actions with the Big Three framework!"
Benedikt Oehmen
Coach to the Geeks: Leadership & 
People Development
Benedikt is a certified coach, author, and visionary leader in leadership coaching, with over two decades of transformative experience from the gaming industry. His unique 'Kind, Present, and Open' philosophy has empowered teams and driven success for industry giants like Blizzard Entertainment and for a multitude of startups' employees.
Sample Of Our Startup Program Modular Journey
A flexible journey to equip fast-moving teams with the mindset, tools, and collaborative habits needed to thrive in uncertainty. 
All Modules can be mixed and matched to create your ideal transformation journey.
 EXPERT 
 ESSENTIAL 
Pricing vary between 1500-3000€HT per module depending on size of groups, number of modules booked and location (remote/on-site). Request a customised quote.
Related Publications
01:51
YouTube
Why Vision Matters - A Short Story by Mouna Ferré
Most leaders think they communicate a vision but, do they?

Simon Sinek has made "𝙎𝙩𝙖𝙧𝙩 𝙬𝙞𝙩𝙝 𝙒𝙝𝙮" famous, yet in reality, many leaders focus on 𝘄𝗵𝗮𝘁 𝗻𝗲𝗲𝗱𝘀 𝘁𝗼 𝗴𝗲𝘁 𝗱𝗼𝗻𝗲 rather than 𝘄𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀. 

This video illustrates a story I’ve shared with many teams I have led. It shows that even 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗯𝗼𝗿𝗶𝗻𝗴 𝘁𝗮𝘀𝗸𝘀 𝗰𝗮𝗻 𝗯𝗲𝗰𝗼𝗺𝗲 𝗲𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗰𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗻𝗴 𝘁𝗼 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘄𝗮𝘆
LinkedInEditors
Why Difficult Team Dynamics Usually Aren't Personal (And What to Do About It)
Have you ever left a meeting feeling like your input was dismissed, or that your expertise just wasn’t trusted? That uncomfortable feeling often has little to do with you personally and more to do with the team dynamic around you. When a team isn’t clicking, it’s tempting to focus on individuals.
LinkedInEditors
7 Ingredients for Transformational Leadership in Gaming & Tech
In the dynamic worlds of gaming and tech, leadership isn’t just about managing, it’s about inspiring lasting change. Transformational leadership, as defined by Tichy and Devana in their influential work The Transformational Leader (1986), is what sets apart leaders who can adapt and thrive in fast-p
01:06
YouTube
Changing Winds – A Leadership Story About Navigating Change by Mouna Ferre
Changing Winds – A Leadership Story About Navigating Change

How do you lead when everything around you shifts?

In this short illustrated story, I explore a question every leader faces sooner or later: when the winds change, will you resist… or adjust your sails?

As a former VP Creative in top global gaming companies, I’ve led through high-stakes moments, fast-paced growth, and complex transitions. Today, I coach and advise leaders and creative teams to embrace change with clarity, confidence,
01:05
YouTube
A story about creativity inspired by Improv - by Mouna Ferré
"𝐘𝐞𝐬, 𝐚𝐧𝐝…" 𝐚 𝐦𝐢𝐧𝐝𝐬𝐞𝐭 𝐭𝐡𝐚𝐭 𝐟𝐮𝐞𝐥𝐬 𝐦𝐨𝐦𝐞𝐧𝐭𝐮𝐦.

In high‑growth, fast‑paced teams and industries like tech and entertainment, swapping “Yes, but…” for “Yes, and…” can be the catalyst for strong creative collaboration rather than endless friction. It also marks the shift from scattered individual ideas to powerful, group‑born innovation.

𝖳𝗁𝗂𝗌 𝗇𝖾𝗐 𝖲𝗉𝖺𝗋𝗄𝗂𝗇𝗀 𝖶𝖺𝗏𝖾𝗌 𝗏𝗂𝖽𝖾𝗈 𝗍𝖾𝗅𝗅𝗌 you an improv 𝗌𝗍𝗈𝗋𝗒 𝗐𝗂𝗍𝗁 𝖺 𝗆𝖾𝗍𝖺𝗉𝗁𝗈𝗋 𝗍𝗁𝖺𝗍 𝗆𝗂�
Let's Transform Your Journey Together
1. Schedule a Consultation
I offer a 30-minute discovery call to discuss your unique challenges.
BOOK DISCOVERY CALL
2. Tailored Programs
Receive a customized plan (Diagnosis and/or Coaching and/or Workshops) designed for your specific goals and company needs.
3. Measurable Results
Track progress with SMART goals and regular assessments throughout our coaching programs.
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